Arendt & Medernach advised Bain Capital on the sale of a majority stake in Bugaboo Group, a global market-leader in strollers and premium children’s consumer products to Abu Dhabi’s Mubadala Capital

Experts involved in the Deal:

Our client Bain Capital, one of the world’s leading private multi-asset alternative investment firms, has agreed to sell a majority stake in Bugaboo Group, a global market-leader in strollers and premium children’s consumer products to Mubadala Capital, the wholly owned asset management subsidiary of Mubadala Investment Company.

As part of the transaction signed on 18 July 2024, Bain Capital will retain a minority stake in Bugaboo. The transaction remains subject to customary regulatory approvals and a works council consultation.

Over the last 25 years, Bugaboo has revolutionized the juvenile products industry with its high-end strollers, carriers and other parenting solutions. Bugaboo has indeed become an iconic parenting solution brand synonymous of innovation, design and quality.

With the acquisition by Mubadala Capital, Bugaboo intends to continue its expansion into growth markets and strengthen its position as a “consolidator in the fragmented baby products industry“, with the aim of becoming the worldwide leader in the juvenile products space.

Bain Capital was advised on Luxembourg corporate matters by the international law firm Arendt & Medernach, led by Partner, Sébastien Binard with Senior Associate, Romain Scellier and Associate, Tania Tossa.