Arendt advised Kantar and SilverTree Equity in the acquisition of StepUp RGM

Arendt advised Kantar, the world’s leading marketing data and analytics company, and SilverTree Equity, a software and technology focused private equity firm, in the acquisition of StepUp RGM, international expert in Revenue Management and Big Data Consulting for marketing



Luxembourg, 17 August 2022 – Kantar, together Silvertree Equity, the software and technology focused private equity firm, as co-investor, have completed the acquisition of StepUp RGM, which will merge with Kantar’s existing XTEL Trade Promotion offering. The combined business will be branded Kantar XTEL and will operate as an independent entity within the Kantar Group. As experts in the ‘Software as a Service’ (SaaS) space, Silvertree Equity will be co-investors and act as strategic transformation and growth advisors.

Kantar’s existing XTEL offering is recognised as a global leader in the Trade Promotion space. The combined business will help establishing a leadership position in the FMCG Revenue Management Software Market space.

Kantar and SilverTree Equity were advised on Luxembourg legal matters by Arendt teams specialising in Corporate Law, Mergers & Acquisitions, Private Equity & Real Estate and Tax Law, led by Partners Sébastien Binard and Jan Neugebauer.

Arendt team involved:


Luxembourg VAT authorities clarify VAT treatment of company cars

The newly published circular clarifies the VAT treatment set out in Circular N°807, which was published shortly after the CJEU’s decision

Read More_

Arendt & Medernach acted as Luxembourg counsel to Permira in connection with Permira VIII

Arendt & Medernach acted as Luxembourg counsel to Permira in connection with the formation of Permira VIII, its latest flagship global buyout fund, wh...

Arendt & Medernach advises Cromwell European Real Estate Investment Trust in a EUR 70,630,...

Arendt has acted as borrower’s counsel in a sustainability-linked financing governed by Luxembourg law.

Arendt & Medernach advised the DB1 Ventures in the EUR 8 million funding round of Next Gat...

Arendt assisted the Corporate Venture Capital unit of Deutsche Börse (“DB1 Ventures”) as lead investor in the Series A funding of Next Gate Tech

Arendt advised on the structuring and implementation of a first-of-a-kind project sukuk is...

Arendt advised the managers on USD 1.5 billion landmark project sukuk issuance by TMS Issuer S.à r.l. and USD 3 billion notes issuance under newly est...