AIFMD marketing intelligence - February 2023

The objective of this training is to explain the AIFMD marketing passport and its application in practice as well as indicate the situations where distribution can continue to take place using private placement rules with reference to Luxembourg and other EU jurisdictions.

Training Session

Feb 9, 2023
2:00 PM


Feb 9, 2023
5:00 PM
Where ?
Arendt House / also live online (webex)
41A, Avenue John F. Kennedy
L-2082 Luxembourg

Who ?


Since the Alternative Investment Fund Managers Directive (AIFMD) entered into force in 2013, the issues surrounding AIF distribution have been in constant evolution, making it very difficult to keep a clear overview of the various legal positions within the European Union.

Raising capital is a prerequisite for the success of any AIF, and one that necessarily takes place through successful cross-border fund distribution. Not only does this entail regulatory marketing obligations and constraints, but it also requires an efficient marketing / pre-marketing campaign, which in turn triggers regulatory requirements in its own right.

While past experience and current practice illustrate the efficiency of the existing harmonised process for marketing AIFs in the European Union, the easy applicability of this process to non-EU structures has yet to become a priority, and specific procedures must still be followed under national marketing rules.

Beyond this, in light of Luxembourg’s position as a major cross-border fund and financial centre, it is of paramount importance that distributors and other professionals understand local peculiarities in relation to pre-marketing, marketing and distribution – not just in Luxembourg, but in other EU countries as well.

The objective of this training course is to explain the various processes that currently exist for marketing AIFs in Europe. This content will be supplemented with discussion of issues that frequently arise in the distribution of AIFs, such as pre-marketing, reverse solicitation, de-notification and marketing communications, especially in the context of the EU directive and EU regulation on the cross-border distribution of funds (CBDF), which have fully entered into force since 2 August 2021.​


  • AIF Distribution – principles
  • Pre-marketing vs marketing (including CBDF)
  • Reverse solicitation
  • EU Management passport
  • EU Marketing passport (including CBDF)
  • Distribution without a passport (National Private Placement Regimes)
  • CBDF Directive / Regulation
  • FAQs


Alexandra Leininger (Director, Arendt Regulatory & Consulting)

Target Group

Investment managers who want to better understand the challenges of the cross border distribution of AIFs, or any legal person in charge of it.​


​3 hours






The above session is a hybrid format (you will need to decide on on-site attendance or remote attendance) .

For any information, please contact us by e-mail

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Alexandra Leininger

Alexandra Leininger is a Director at Arendt Regulatory & Consulting. She has started her career in 2000 in a Big Four Firm in Luxembourg where she has been working in the fund distribution sector. She has joined Arendt Regulatory & Consulting in 2013. Since then, Alexandra has developed and acquired a strong expertise in all fund distribution related matters (including product authorization and licensing requirements). She has been particularly involved in advising and assisting clients in the cross-border registration and distribution of their UCITS and AIFs all over the world. Alexandra handles and supports a series of large clients with pan-European distribution of multiple funds/classes ...

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Arendt Regulatory & Consulting SA

41A, Avenue JF Kennedy L-2082 Luxembourg

T (352) 26 09 10 1
F (352) 26 09 10 7750